In the early days of the web I thought that almost everyone would have their own website. I remember some great personal sites- one about how someone's mom made it through the depression as a kid, one with a series of photos and instructions that helped me fix my washing machine, people with unusual hobbies. Even the sites with blinking text and animated GIFs had charm and a bit of originality.
If media is the message, the web was the media that said D.I.Y. Not everyone could have their own radio station or newspaper, but everyone could have their own website, and do whatever they wanted there, more or less uncensored and unrestricted.
The message of mass media has always been please everyone, and it's been difficult to imagine anything else. Almost all art, and most everything created to make money has been based on the idea of becoming massively popular for the past 100 years or so. Try to work outside of that concept and most people think that you just don't "get" it.
It's time to move on. Art and culture have become a curtain separating us from things of real value. (we are allowed occasional glimpses through, but they always involve a sale) I wonder how to pull the curtain aside? I wonder what real value is, and will I recognize it?
Meanwhile, think of this. The code for every website is right there on the web. If you see something you like, just go ahead and take it, and modify it to your liking. Now the cost of having someone host your site is lower than ever. Get out there and build something interesting. Send me a link.